The BAYEDE! brand has been launched in partnership with new, small and medium enterprises in aN EFFORT TO IGNITE INDUSTRIES AND CREATE
SUSTAINABLE JOBS IN SOUTH AFRICA.
A range of diversified products are developed using labour from local communities and established community projects. Control systems are in place to manage quality, Consistency and sustainability.
Beadwork is used to reinforce the royal presentation on various Bayede! products and wines.
HOW DO WE CREATE
Bayede! is focused on job creation
opportunities which not only provide sustainable jobs but also empower people through skills transfer and capacity building. Our aim is to ignite industries and develop people to become self sufficient. Bayede! develops products, design and source products from a variety of individuals and small enterprises in an effort to help with sustainable job creation. We focus on agriculture, arts and crafts and manufacturing. There are currently 90 entities involved in Bayede! Marketing, benefiting more than 1200 people.
FINANCIAL & SOCIAL
Different beading groups are involved in this project. We focus on women empowerment in rural areas of South Africa. Bayede! aims to bring hope and dignity to women and to uplift impoverished communities. Bayede! also has an intern program that assists young graduates to obtain work experience. We aim to revive culture and to develop a royal brand that portrays 200 years of South African History. The brand from Africa, for Africa that the majority of the population relates to. Bayede! aims to unite the nations in an effort to bring unity and prosperity to all.
MANAGE QUALITY & SUSTAINABILITY
All the Bayede! Royal Wines are decorated with beadwork, more than a million bottles of wines were sold since 2009. Accountability is our priority and all beading projects are closely monitored to insure that the beading ladies receive financial benefits for their work and efforts.
Yearly certificates are handed out to every beader as recognition for their hard work. Bayede! also focuses on people with disabilities, involving them in beading projects.
The Hidden Meanings of Traditional
Symbolic Zulu Beadwork Colours
Traditional Zulu beadwork helps to regulate behaviour between individuals of opposite gender. Symbolic coding is influenced by factors such as the colour combination and arrangement, the use and nature of an object, and even by the deliberate breaking of these operating rules.