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What is BAYEDE!? What are we about?
Where did it come from? Where are we going?
In 2008 Hansjürg and Franziska Saager co-owners of Eikendal Wine Farm invited HM King
Goodwill Zwelithini KaBhekuzulu and HRH Princess Queen Mantfombi Zulu to visit their
farm Eikendal on the R44.
After discussions between HM King Goodwill Zwelithini, Hansjürg Saager and Ben Vermooten
the idea was born to create jobs in South Africa, to develop the first Royal Luxury brand
for South Africa
in an effort to elevate poverty and ignite small and medium enterprises.
In honour of the
60th birthday of HM King Goodwill a new range of wines was developed
called BAYEDE!
Bayede Marketing (PTY) Ltd was established to explore the development of other products and so Antoinette Vermooten and Franziska Saager joined the BAYEDE! team.
King Goodwill Zwelithini is the eight reigning king of the Zulu nation under the
Traditional Leadership clause of South Africa’s Constitution. He was born in July 1948 at
Nongoma in KwaZulu Natal, the eldest son of King Cyprian and his second wife, Queen Thomo.
He was installed at a traditional ceremony at Nongoma in 1971. It is estimated that there
are more than 12
million Zulus, the largest South African ethnic group, most of whom live in the province of
KwaZulu Natal.
Although the constitution makes the role of the king largely ceremonial, King Goodwill
Zwelithini’s most important role may well lie in his symbolising of community and
solidarity of the nation. As custodian of Zulu traditions and customs, King Zwelithini
closely follows the example of his mother, Queen Thomo, who commenced a beadwork project
for job creation.
BAYEDE!
The origin of the word BAYEDE: Bayede! means "Hail the King", which is a Royal Zulu salutation dating back to the time of the great warrior King Shaka Zulu and was shout to greet the King.
ROYAL WARRANT TO BAYEDE!
A Royal Warrant is a mark of recognition to individuals or companies who supply goods or
services of excellent quality to His Majesty the King.
BAYEDE! may display the Zulu Royal Arms and the legend ‘By Appointment’ on their
products, premises, stationery, vehicles and advertising.
BAYEDE! is committed to the highest standards of service and excellence.
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